The PMAD Project is a film and video content movement dedicated to embracing the family issue of perinatal mood and anxiety disorders (PMADs), and creating a conscious shift in societal awareness about them. Untreated PMADs, which include a spectrum of mental disorders that can affect women in pregnancy and up to a year and beyond after they have given birth, can have devastating and even generational consequences for mothers, their families, their communities and beyond—yet they are very preventable and treatable.


Recognizing that a major barrier to the care and understanding of PMADs is a lack of awareness in the general population; adequate training and education on the part of healthcare providers; and the deep sense of shame and fear felt by many new mothers, The PMAD Project utilizes the visual mediums of film and video to educate the public in a safe, informative, non-threatening, and engaging way.